Frequently Asked Questions

Everything you might want to know before your first scan.

Short, straight answers to the questions we hear most from small business owners weighing whether VPSEO is right for them. Have a question we didn't cover? Send it our way — we'll answer it and add it here.

Getting Started

What exactly is the Free Website Health Checkup?

It's a 6-diagnostic audit of your website chosen from our full 30-point menu, covering SEO, GEO (AI search), performance, engagement, conversion, trust, local, and content health. No credit card required. You get a plain-English report within 60 seconds, plus a top-priority fix suggestion for every diagnostic. One free scan per website per year.

Do I need to install anything on my website to run a scan?

No. VPSEO runs entirely from our servers by fetching your public pages the same way Google's crawler does. No plugin, no code snippet, no tracking pixel. Optionally, you can connect your Google Search Console for CTR-gap diagnostics that require your private search-query data — but that's optional and only unlocks 2 of the 30 diagnostics.

How long does a full scan take?

The free 6-point scan report is delivered within 60 seconds. Paid bundle diagnostics populate as they complete — most within 90 seconds, some (like backlink analysis or PageSpeed Insights) take up to 2 minutes to finish. The Comprehensive Audit is delivered within 5 business days of intake completion because it includes human expert review.

Can I re-scan the same website?

The free scan is limited to one per URL per year to prevent abuse. Paid bundles have no such limit — you can buy an 8-Pack, then a 15-Pack, then a Comprehensive Audit on the same site as many times as you want. Great for tracking progress after implementing our first-fix suggestions.

Pricing & Bundles

How much do the diagnostic bundles cost?

Our diagnostic bundles are $27 for the 8-Pack (8 additional diagnostics beyond your free 6), $47 for the 15-Pack, and $67 for the All-Automated bundle (every automated diagnostic we run). For expert human review — done-for-you audit with strategic recommendations — the Comprehensive Website Health Audit is $500 one-time. No monthly retainers, ever. See our full pricing page for details.

What's included in the $500 Comprehensive Website Health Audit?

The full 30 automated diagnostics PLUS four expert-only reviews performed by a human strategist: UX/site architecture review, conversion rate audit, sales funnel walkthrough, and brand consistency check. You get a 20-30 page written report with prioritized recommendations, delivered within 5 business days of intake completion. Best value if you're planning a website redesign or annual health check.

Do you offer ongoing SEO management or monthly retainers?

No, and that's intentional. Small businesses get burned by monthly SEO retainers that produce vague reports and no accountability. VPSEO's model is diagnostic-first: we tell you exactly what's wrong, exactly what to fix, and exactly what it costs. If you want ongoing help implementing the fixes, we'll refer you to trusted implementation partners who charge per-project, not per-month.

How the Diagnostics Work

What happens after I get my free 6-point scan?

You'll receive an emailed link to your results page (bookmarkable, stays live for 30 days). Each diagnostic shows what we found, why it matters in revenue terms, and a specific first-fix suggestion you can implement. If you want more diagnostics, you can add a bundle at any time and unlock more results on the same scan — no re-scanning required.

How accurate are the diagnostics?

Every automated diagnostic runs the same fetch, parse, and scoring logic that Google's own tools use for the parts we can validate (PageSpeed Insights for Core Web Vitals, schema.org validators for JSON-LD, WCAG rules for accessibility). Where we make judgment calls — like meta description quality or CTA clarity — we tell you the rule we applied and why. The Comprehensive Audit adds a human expert on top who reviews the automated findings and adds strategic context.

Is my website data secure?

Yes. VPSEO only reads publicly accessible pages on your website — the same information any search engine crawler can see. We do not access your admin panel, hosting account, or any credentials. If you connect Google Search Console for CTR diagnostics, we use Google's official OAuth flow (read-only scope) and store only the refresh token, encrypted, in Cloudflare KV. You can revoke access at any time via your Google Account settings.

AI Search (GEO)

What is GEO (Generative Engine Optimization)?

GEO is the practice of optimizing your website so it gets cited and recommended by AI assistants like ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. It's the successor to traditional SEO for the AI-search era. VPSEO's AI Discoverability pillar diagnoses whether your site is structured in ways AI models can extract and cite — including FAQ schema, structured summaries, entity recognition, and llms.txt readiness.

Who VPSEO Is For

What kinds of businesses is VPSEO designed for?

Small and midsize businesses exclusively. Our sweet spot:

If you have a website, a real business behind it, and would rather spend money on your craft than on a $10K/month agency retainer, you're our person.

How is VPSEO different from other SEO tools like SEMrush or Ahrefs?

SEMrush and Ahrefs are enterprise research platforms that cost $99-$449 per month and require you to interpret raw data yourself. VPSEO is a small-business diagnostic service that costs $27-$500 as a one-time purchase (or free for the starter 6), returns plain-English reports, and prioritizes fixes by revenue impact. We're built for the business owner, not the SEO analyst.

Still have questions? The best way to find out if VPSEO is right for you is to run the free 6-point scan. Takes 60 seconds, no card required — and if the report doesn't blow your mind, you've lost nothing. Or send us a note and we'll answer any question you have before you start.

Ready to see what's really happening on your site?

Free Website Health Checkup. Pick any 6 of 30 diagnostics. Real report in under 60 seconds — no credit card, no upsell wall.

Start My Free Scan →