The 8 Pillars

How we diagnose a website — 8 pillars, 30 automated checks.

Every VPSEO diagnostic maps to one of eight health pillars. Together they give you a complete picture of what's helping — and what's hurting — your site's ability to bring in customers. Here's what each pillar covers.

🔍 Visibility Health

Title tags, meta descriptions, headings, sitemaps, schema, canonicals, indexability — the SEO foundations that decide if you get found at all.

🤖 AI Discoverability (GEO)

Are ChatGPT, Perplexity, Claude, and Google AI Overviews recommending your business? The next frontier of search.

⚡ Performance Health

Core Web Vitals, page speed, mobile experience — slow sites lose customers before they see a word of your copy.

🖱️ Engagement Health

Title click-worthiness, meta CTR grade, SERP preview, actual-vs-expected CTR — do your listings actually earn the clicks your rankings should get?

💰 Conversion Health

Phone visibility, contact form quality, CTA clarity — is your website actually turning visitors into leads, or just entertaining them?

🤝 Trust Health

HTTPS, analytics stack, social proof, broken-link scan — does your site look credible to a first-time visitor in the eight seconds they give you?

📍 Local Health

NAP consistency, Google Business Profile, local map pack presence — critical for anyone with a storefront, office, or service area.

✍️ Content Health

Content depth, image alt text coverage, backlink profile — is your content deep enough for Google to treat you as an authority?

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