The VPSEO Playbook
Fix your website yourself — in plain English, at your own pace.
The same fix framework we use with our $500 Comprehensive Audit clients, packaged as a
100+ page DIY playbook. All 8 pillars. 45 step-by-step fixes. Copy-paste templates.
Written for small-business owners, not developers. Pay once, own it forever, every future
update is free.
NEW — 2026 EDITION
The VPSEO Playbook — Complete DIY Fix Library
$47 one-time · lifetime updates
Delivered as a personalized, watermarked PDF the moment you check out. No account to
create, no login to remember — the file is yours.
- All 8 pillars covered — Visibility, AI Discoverability, Performance, Engagement, Conversion, Trust, Local, Content
- 45 step-by-step fixes — each with what to change, how to change it, and what "done" looks like
- 8 deep-dive strategy chapters — the why behind each pillar, not just the tactics
- Copy-paste templates — title tags, meta descriptions, FAQ blocks, schema markup, contact forms
- Written for small-business owners — if you can update a WordPress page, you can do these fixes
- Lifetime access + free updates — buy once, own it forever, every future revision is free
- Pairs perfectly with any diagnostic bundle — the bundles show you what, the Playbook shows you how
Get the Playbook — $47 →
Instant PDF delivery to your inbox. All sales final — see full terms below.
What's Inside
Part 1 — The 8 Pillars
Deep-dive strategy chapters, one per pillar. The framework you need to understand why the fixes matter before you start doing them.
- Pillar 1 — Visibility Health
- Pillar 2 — AI Discoverability (GEO)
- Pillar 3 — Performance
- Pillar 4 — Engagement
- Pillar 5 — Conversion
- Pillar 6 — Trust
- Pillar 7 — Local
- Pillar 8 — Content
Part 2 — The 45 Fix Guides
One fix per guide. Screenshots, copy-paste snippets, and a clear "done" checkpoint so you know when to stop and move on.
- Title tags & meta descriptions that earn clicks
- Schema markup — templated, ready to paste
- Google Business Profile — the closest thing to free money in SEO
- Page speed fixes even non-developers can pull off
- Google/AI-friendly content structure
- NAP consistency & citation cleanup
- Internal linking, FAQ blocks, review pipelines
- ...and 38 more
Part 3 — Quick-Start Chapter
"If you only have one hour, do these five things." The highest-leverage fixes for anyone who can't work through the whole book right now.
- 5 fixes ranked by impact-per-minute
- Each done in 10 minutes or less
- Guaranteed measurable movement
Bonus — Templates & Cheatsheets
Copy-paste assets, ready to drop into your CMS.
- Title tag & meta description swipe file
- LocalBusiness schema — pre-filled skeleton
- FAQ block template (schema-marked)
- Review request email — 3 versions
- Contact form best-practice template
What People Are Saying
"Jake explains SEO the way a good doctor explains a diagnosis — in plain English, without making you feel stupid. The Playbook is the first SEO product I've actually finished."
— Dr. Matt Neimat, Alpenglow Health · Jackson Hole, WY
"We spent $9,000 on an SEO agency last year and got a monthly PDF full of graphs I didn't understand. The Playbook is the opposite of that — it's what to do, in what order, and how to know it worked."
— Ashley Gillespie, Bloom Developmental Center
Who It's For
✅ You'll get your $47 back and then some if…
- You run a small or midsize business and own your website (WordPress, Squarespace, Wix, Shopify — doesn't matter)
- You've been quoted $2,000–$5,000/month by an SEO agency and thought "there has to be a better way"
- You'd rather spend a Saturday morning fixing things yourself than sign another 12-month retainer
- You want to understand why the fixes work, not just push buttons
❌ Skip it if…
- You already have an in-house SEO team who has this handled
- You genuinely don't have 2–3 hours a month to work on your site
- You want someone to do it for you — the $500 Comprehensive Audit is a better fit
All Sales Final — Read This Before You Buy
Because the Playbook is a downloadable digital product, all sales are final.
Before you check out, you get:
- A preview of the full table of contents (below)
- A sample chapter — Pillar 1 in full — so you can judge the writing and depth
- A sample fix guide so you can see the format
- Every real testimonial we have (above), with real names and real practices
Once the PDF is delivered to your inbox, the transaction is complete. If something's broken with your download or your file, email
hello@visiblepracticeseo.com and we'll fix it — that's covered.
What we can't do is refund a book after it's been read.
Before You Buy — Free Previews
We'd rather you decide with your eyes open. Take a look at any of these before deciding:
Pairs With Your Diagnostic Bundle
Diagnostics tell you what is broken. The Playbook tells you how to fix it.
If you haven't scanned your site yet, start with a
free 6-point Website Health Checkup — you'll know exactly which
Playbook chapters to jump to first.
Common bundle pairings:
- Free Checkup + Playbook ($47 total) — the "I'll figure it out myself" starter kit.
- 15-Pack + Playbook ($94 total) — most popular pairing. Full-picture diagnostics + step-by-step fixes.
- Everything + Playbook ($114 total) — every automated check + the complete DIY library.
Questions? Reach out — real reply, no sales call, no obligation.
