Ask ChatGPT about your industry. Does it mention your business?
AI Discoverability — also called Generative Engine Optimization or GEO — measures whether large language model (LLM) search tools know your business exists and are willing to recommend it. This includes ChatGPT, Google's AI Overviews, Perplexity, Claude, Bing Copilot, and every AI assistant your future customers are already starting to ask instead of Google.
The way people search is changing faster than most businesses realize. Every AI assistant that surfaces answers instead of blue links represents a customer who never sees your traditional search listing. If your business isn't in the AI's answer, you might as well not exist in that channel — and the channel is growing every month. Businesses that invest in GEO now are getting a first-mover advantage that will be nearly impossible to catch up with in two years.
How well your content is structured for LLM extraction. Includes question-and-answer format usage, direct factual statements, and quotability.
Schema markup, JSON-LD, and semantic HTML that AI crawlers use to understand your business.
How often your business is mentioned across the wider web — a critical signal for LLM training data inclusion.
Whether your key business facts (services offered, service area, hours, credentials) are stated clearly and consistently enough for AI to extract with confidence.
Whether search engines recognize your business as a distinct entity vs. a generic keyword string.
Every business that wants to still exist in search five years from now. Especially valuable for professional services, healthcare, and B2B — sectors where prospects increasingly ask AI assistants for recommendations.
How to start: Every one of these AI Discoverability diagnostics is in our Free Website Health Checkup — pick 6 and see your first report in under a minute. Or grab a bundle from $27, or the full Comprehensive Audit ($500).
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