When someone Googles what you sell, are they finding you — or your competition?
Visibility health is the foundational SEO layer of your website. Before any other pillar matters, Google has to be able to find your pages, understand what they're about, and decide they're worth showing to a searcher. Visibility measures every technical and structural signal that answers those three questions.
If your visibility health is weak, no amount of investment in performance, content, or conversion optimization will save you — because nobody will see your site to begin with. This is the pillar most agencies obsess over, and for good reason. When it breaks, the whole funnel breaks.
Every page needs a unique, keyword-relevant title tag under 60 characters. Missing, duplicate, or generic titles kill rankings before they start.
The 155-character sales pitch under your search listing. Weak or missing descriptions cost you clicks even when you rank well.
Google reads your page like an outline. One H1 per page, logical H2/H3 nesting, real keywords in the hierarchy.
The map that tells search engines every page you want indexed. Missing, stale, or broken sitemaps leave pages invisible.
The file that tells crawlers where they can and can't go. Misconfigured robots.txt files are one of the top invisible SEO killers we find.
Tells Google which URL is the "real" one when duplicates exist. Wrong canonicals dilute or destroy ranking authority.
Structured data that makes rich results (star ratings, business hours, FAQs) possible. Most small business sites use less than 10% of what's available.
Confirms that the pages you want ranking are actually eligible to rank. We find blocked, no-indexed, or orphaned pages on nearly every audit.
Every business with a website. If your competitors rank above you and you can't figure out why, visibility health is where the diagnosis starts.
How to start: Every one of these Visibility Health diagnostics is available in our Free Website Health Checkup — pick 6 and see your first report in under 60 seconds. Or grab a bundle from $27–$67, or the full Comprehensive Website Health Audit ($500) with expert review included.
Free Website Health Checkup. Pick any 6 of 30 diagnostics. Real report in under 60 seconds — no credit card, no upsell wall.
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