Full Table of Contents

Here's every essay, every fix guide, every case study — every page you get when you buy the Playbook. No teasers, no hiding the good stuff. If the outline looks like what you need, you'll like what's inside.

The book at a glance: 100+ pages · 8 pillar essays · 45 step-by-step fix guides · 3 real-client case studies · quick-start chapter · copy-paste templates.

Front Matter

iCover1
iiCopyright, License & All Sales Final Notice2
iiiWelcome — How To Use This Playbook3–4
ivIf You Only Have One Hour — Quick Start (5 Fixes)5–8

Section A — Foundations (8 Pillar Essays)

A.1What Is Website Health? (2026 Guide)9–14
A.2SEO vs GEO vs CTR — The Three Levers15–20
A.3Show Up in ChatGPT Answers — GEO Guide21–26
A.4Seven Silent Killers of Local SEO27–32
A.5Your Google Business Profile Is Leaking Leads33–38
A.6The Speed & Performance Reality Check39–44
A.7Reviews & Reputation — The Compounding Asset45–50
A.8The First Seven Seconds — Trust & Above-The-Fold51–56

Section B — The 45 Fix Guides (by Pillar)

Pillar 1 · Visibility Foundations (9 guides)

B.1.1Fix Your Title Tags57–58
B.1.2Fix Your Meta Descriptions59–60
B.1.3Fix Your Heading Structure61–62
B.1.4Add Schema Markup63–64
B.1.5Fix Canonical Tags65–66
B.1.6Sitemap & Robots.txt67–68
B.1.7Add Open Graph Tags69–70
B.1.8Add Twitter Cards71–72
B.1.9Clean Up Your URL Structure73–74

Pillar 2 · AI Discoverability / GEO (5 guides)

B.2.1AI Answer Readiness75–76
B.2.2Add Proper FAQ Structure77–78
B.2.3E-E-A-T Signals79–80
B.2.4Structured Summary Blocks81–82
B.2.5Author & About Page Depth83–84

Pillar 3 · Performance & Speed (8 guides)

B.3.1Mobile Page Speed85–86
B.3.2Desktop Page Speed87–88
B.3.3Core Web Vitals89–90
B.3.4Mobile-Friendly Test91–92
B.3.5Image Compression93–94
B.3.6Lazy Loading95–96
B.3.7Browser Caching97–98
B.3.8Render-Blocking Resources99–100

Pillar 4 · Engagement (5 guides)

B.4.1CTA Clarity101–102
B.4.2Contact Form Presence103–104
B.4.3Above-The-Fold Value Prop105–106
B.4.4Trust Badges107–108
B.4.5Email Signup109–110

Pillar 5 · Conversion (2 guides)

B.5.1Phone Number Visibility111–112
B.5.2Booking Widget Presence113–114

Pillar 6 · Trust & Credibility (5 guides)

B.6.1HTTPS / SSL115–116
B.6.2Social Proof117–118
B.6.3Photo Quality119–120
B.6.4Broken Links121–122
B.6.5404 Page Quality123–124

Pillar 7 · Local Presence (6 guides)

B.7.1Google Business Profile125–126
B.7.2NAP Consistency127–128
B.7.3Local Competitor Compare129–130
B.7.4Reviews Display131–132
B.7.5Local Landing Pages133–134
B.7.6Directory Listings135–136

Pillar 8 · Content Quality (5 guides)

B.8.1Word Count & Depth137–138
B.8.2Alt Text Coverage139–140
B.8.3Readability & Tone141–142
B.8.4Internal Linking143–144
B.8.5Duplicate Content145–146

Section C — Real Case Studies

C.1Case Study — Pediatric Therapy Practice (DC Metro)147–150
C.2Case Study — Concierge Medicine (Jackson Hole, WY)151–154
C.3Case Study — Developmental Center (Metro DC)155–158

Back Matter

D.1Ready For Expert Eyes On Your Site?159–160
D.2Support & Contact161
D.3Back Cover162

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