Big-Business Tools · Small-Business Pricing

Do you know what's affecting your website traffic?

VPSEO helps small & midsize businesses get the same enterprise-grade SEO, GEO (AI search), and CTR diagnostics Fortune 500 marketing teams run — without the enterprise-grade invoice.

Built for clinics · nonprofits · local shops · trades · consultants · restaurants · B2B — real budgets, real time constraints, real people wearing ten hats before lunch.
How it works

Three steps. Under a minute. No credit card.

1. Pick your 6 free diagnostics

Choose from our full 34-point menu of automated checks across SEO, GEO (AI search), performance, engagement, conversion, trust, local, and content.

2. Get your report in under 60 seconds

Real diagnostics — the same ones a $50,000 audit would run — delivered as a plain-English report you can actually understand and act on.

3. Add more diagnostics any time

Want more than 6? Bundle tokens start at $27 for an 8-Pack. Same URL can stack unlimited paid bundles — the one-per-year rule only applies to the free scan.

What makes us different: We only work with small & midsize businesses. Every diagnostic, every price tier, every report is engineered for organizations with real budgets — not Fortune-1000 marketing departments with unlimited retainers.

The 8 health pillars we diagnose

🔍 Visibility

Title tags, meta descriptions, headings, sitemaps, schema, canonicals, indexability — the SEO foundations that decide if you get found at all.

🤖 AI Discoverability (GEO)

Are ChatGPT, Perplexity, Claude, and Google AI Overviews recommending your business? The new frontier of search, diagnosed.

⚡ Performance

Core Web Vitals, page speed, mobile experience — slow sites lose customers before they see a word of copy.

💬 Engagement

Above-the-fold value prop, readability, contact form presence, CTA clarity — do visitors do the thing you want?

💳 Conversion

Booking widgets, trust badges, email signup, social proof — is your website actually turning visitors into customers?

🛡️ Trust

HTTPS, EEAT signals, reviews display, author/about depth — does your site look credible to a first-time visitor?

📍 Local

Google Business Profile, NAP consistency, local landing pages, directory listings — critical for anyone serving a geographic area.

📝 Content

Structured summaries, FAQ structure, internal linking, word count depth — is your content actually working for you?

Frequently asked

Common questions about the free website health check

What's included in the free VPSEO website health check?

Your free check runs six real diagnostics you pick from our 34-point menu across eight health pillars — Visibility (SEO basics), AI Discoverability (GEO), Performance, Engagement, Conversion, Trust, Local, and Content. You get a plain-English report with a prioritized fix list in under 60 seconds. No credit card, no upsell wall.

How is VPSEO different from other free SEO tools?

Most free tools show you a score and a paywall. VPSEO shows you the actual finding, the actual fix, and the business impact — for six full diagnostics, free. We also cover GEO (Generative Engine Optimization for ChatGPT, Perplexity, Claude, and Google AI Overviews) which most tools ignore entirely.

Do I need to install anything or connect Google Search Console?

No installation required. Enter your URL and we crawl your public pages the same way Google does. GSC connection is optional and only powers a small subset of ranking-history diagnostics. The other 27 checks run without it.

What is GEO (AI search) and why does it matter?

GEO — Generative Engine Optimization — is the practice of getting your business recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews. A growing share of buyers now research through AI assistants before they ever open Google. If those systems can't find or quote your site, you don't exist to that audience. Our AI Discoverability pillar diagnoses exactly what's blocking you.

How much does it cost to upgrade beyond the free 6 diagnostics?

Bundle upgrades start at $27 for 8 additional diagnostics, $47 for 15, or $67 for all 34 (30 automated + 4 expert). If you want personalized recommendations plus four expert-only reviews (Conversion Rate Audit, Sales Funnel Walkthrough, UX Review, Brand Consistency), the Comprehensive Expert Audit is $500 flat — no retainer.

Do you work with enterprise clients too?

No. That's the entire practice. Every diagnostic, price tier, and report is engineered for small and midsize businesses — clinics, nonprofits, local shops, trades, consultants, restaurants, and B2B operators. We don't take enterprise clients.

What clients are saying

Real results from real small-business owners

Jake’s SEO and GEO analysis completely changed how my practice shows up online. I just met with a prospective patient who found me because ChatGPT recommended my practice first when they searched for Wyoming concierge doctors. Visible Practice SEO gives you the exact blueprint you need to get seen in today’s search landscape.

Dr. Matt Neimat Jackson Hole Concierge Physician — Alpenglow Health www.alpenglow.health →

Before working with Visible Practice SEO, my biggest frustration was that my website just wasn’t getting any traffic from Google. People couldn’t find us, regardless of how good our services were. The analysis and recommendations were very easy to follow — everything was laid out clearly, so I always knew what to do next. Since making the changes, our traffic from Google has doubled, and we’re getting more leads than ever before. If you’re a business owner considering an analysis with Visible Practice SEO, I’d recommend it without hesitation. It’s easy to implement, and you actually learn how to keep your site visible on search engines long-term — not just a quick fix.

Ashley Gillespie, MA Bloom Developmental Center www.bloomdevelopmentalcenter.com →
Read more client stories →
Meet the team

Built by a diagnostic-first team, for small business owners

Jake — VPSEO Founder & Lead Diagnostic Consultant

I spent over two decades in the trenches running two small businesses — one of them for more than 20 years — and watched massive corporate competitors invade our space with endless marketing budgets and siphon off our customer traffic. When I hired a developer who wanted $3,000 a month to "do our SEO," I quickly realized I was being ripped off — no results, and no clear answer about what work was actually being done. So I took our website's health into my own hands.

What I learned changed everything: ranking well isn't a dark art and it doesn't require a forever retainer. Search engines follow specific, logical rules, and most fixes are simple, actionable, and often one-and-done. After my own traffic and sales bounced back — and I'd helped friends' sites do the same — I built Visible Practice SEO to give independent businesses the exact blueprint they need to get seen, get clicks, and win back their market share.

Background: 20+ years running independent small businesses, plus deep hands-on experience in modern SEO, GEO (AI search), and CTR optimization for healthcare, nonprofit, local-service, and B2B verticals.

Serving small & midsize businesses since 2026. Trusted by clinics, nonprofits, local shops, trades, consultants, and B2B operators across the U.S.

Ready to see what's really happening on your site?

Free Website Health Checkup. Pick any 6 of 34 diagnostics. Real report in under 60 seconds — no credit card, no upsell wall.

Start My Free Scan →